Data-driven strategy: unlock the potential of your solution

Together we look at the set goals and ambitions within your solution. What do we want to achieve? What value do we want to provide, and what are the needs of users and stakeholders? We help you ask the right questions, so we can focus on the points that are actually important.

An objective is only of value when we can concretely say that the goal has been achieved. Or hasn’t been achieved, yet.

We do this by formulating objectives in measurable terms. For example:

Revenue: a user must generate an average of €1.50 in their first two months
Organic growth: a user must invite an average of 1.2 new users
Retention: of 100 users on day 1, 30 active users should remain on day 7
Marketing: the app revenue should cover 50% of marketing expenses

By making the goals measurable, we provide our data-driven strategy with additional guidance. A concrete insight into where we stand and how far we still have to go. This also enables us to make adjustments in the meantime: a target may have been too ambitious, or not ambitious enough.

A familiar saying is, 'To measure is to know'. But what exactly do we measure?

We inspect where users come from, what behavior they show in the solution and what results this leads to. - How often is the payment screen visited, and how often is the payment button pressed? Does this happen more often if this button is green instead of red? - By capturing users' actions, we accurately map out effective optimizations. 

We ensure that the right insights are collected and provide substantiated advice for the next steps.

We always see potential to make processes even better, more efficient and easier. When we have achieved a goal, we look for the next milestones together.

This makes our data-driven way of working an ongoing process, where each step provides a better idea of the numbers, the solution and the users' needs.