App Store Optimisation (ASO): Rise in the app store
ASO stands for App Store Optimisation, or improving the discoverability of mobile applications in the app stores. The higher the app is in the rankings of the app stores, the more the app will be downloaded.
The most well-known app stores such as Google Play and the Apple App Store look at hundreds of factors to determine your app's position. The title, description, keywords, app icon and ratings, among others, can have a big impact on download numbers. With ASO, we focus on optimizing the factors that contribute to app store rankings to strengthen them and generate more downloads. Together, we formulate clear goals tailored to your app and come up with a corresponding ASO strategy.
DTT has 5+ years of experience in ASO, with strong results. Through ASO, DTT has taken its own app VoNo to dozens of #1 positions on the app stores, increasing the number of organic downloads by >200% in a 12-month period.
On this page you can read how we proceed for ASO. Feel free to contact us for a free customized consultation.
We are happy to help you with a consultation
With App Store Optimisation (ASO)...
Improve your app's position and visibility in the app stores
Make sure your app is found by the right audience
Realize a sustainable increase in download numbers
Get more return on campaigns through a better-converting app store page
How we work
01
Measurable objectives first
Using a "data-driven" approach, we cleverly put facts and figures at the heart of decision-making, ensuring that resources are used where they are most valuable. In doing so, we avoid assumptions and handle available budgets with care.
Likewise with ASO: at kickoff, we formulate clear and measurable goals together. What do we want to achieve, and in what time frame? A concrete insight into where we are and how far we still have to go. This also enables us to make interim adjustments: perhaps a goal was too ambitious, or not yet ambitious enough.
This is how we formulate a reasoned ASO strategy to help your app move up in the app stores. Read more about our data-driven strategy.
02
Health check and subsequent strategy toward #1 positions
We map the current app store funnel. From app icon to download button: we find out exactly how many people at each step proceed to a download, or drop out. In this way, we provide insight into which steps currently have the biggest bottlenecks. On these bottlenecks, optimizations are worth the most.
We also perform a health check on the current product page. Among other things, here we check whether the page meets the best practices from Apple and Google. Based on these insights, we effectively tailor the ASO strategy to your situation. From quick fixes with high potential, to a sustainable approach for the next three, six and twelve months.
03
Structural optimization: ahead every month
We conduct monthly experiments to increase the persuasiveness (and thus conversion power) of the app store product page.
By conducting A/B tests on different parts of the app store product page, we see which combinations most often convince toward a download. For example, we put two (or four) elaborations of the app icon live: we keep the app icon with the best performance. Through this method, we have increased download rates for VoNo by tens of percent.
By performing structural and targeted A/B testing on all parts of the app store product page, we work towards a product page that converts optimally. This with an immediate positive impact on the download numbers every month.
Every month we summarize the results of the experiments in an accessible report, including substantiated advice for the next steps. This allows us to continue working together efficiently and make structural progress.
Here's what to expect
Monthly results and reporting
With our ASO approach, we provide relief, security and stable growth. Every month we share a report of the steps taken. Full of valuable and relevant insights, including an accessible summary with month-on-month progress (and, later, year-on-year). This allows us to see exactly what impact the ASO efforts are having, and on which fronts we can make additional efforts. Based on these insights, we also share substantiated advice for additional steps that can lead to even greater results. Together, we take a monthly look at how we are doing and where we are going.
Full service.
For all things digital.
Concept, design, strategy, development, maintenance, growth.We do it all, with one team in the center of Amsterdam.In consultation, we tailor our digital services to the needs and wishes of our clients.Please feel free to contact us for a customized consultation. We are happy to help you digitally advance.
